B2B Leads for TechSpark
The Challenge
TechSpark, a SaaS company targeting mid-sized enterprises, struggled to generate consistent, high-quality B2B leads. Their existing campaigns delivered clicks but not conversions, and sales complained about unqualified leads clogging the pipeline. Growth was stagnating despite increasing ad spend.
Our Approach
We took a full-funnel demand generation approach, tailored for the B2B buying journey:
Mapped buyer personas based on firmographics and decision-maker intent
Created high-value lead magnets (eBooks, webinars, ROI calculators)
Launched LinkedIn and Google Ads targeting job titles and industry segments
Implemented lead scoring and automated nurturing sequences via HubSpot
Optimized landing pages with trust signals, social proof, and frictionless forms
The Results
In just 45 days:
Marketing Qualified Leads (MQLs) increased by 5.3x
Cost per lead (CPL) dropped by 41%
Sales-qualified lead (SQL) rate improved by 62%
Pipeline value grew by over $320K
The Challenge
TechSpark, a SaaS company targeting mid-sized enterprises, struggled to generate consistent, high-quality B2B leads. Their existing campaigns delivered clicks but not conversions, and sales complained about unqualified leads clogging the pipeline. Growth was stagnating despite increasing ad spend.
Our Approach
We took a full-funnel demand generation approach, tailored for the B2B buying journey:
Mapped buyer personas based on firmographics and decision-maker intent
Created high-value lead magnets (eBooks, webinars, ROI calculators)
Launched LinkedIn and Google Ads targeting job titles and industry segments
Implemented lead scoring and automated nurturing sequences via HubSpot
Optimized landing pages with trust signals, social proof, and frictionless forms
The Results
In just 45 days:
Marketing Qualified Leads (MQLs) increased by 5.3x
Cost per lead (CPL) dropped by 41%
Sales-qualified lead (SQL) rate improved by 62%
Pipeline value grew by over $320K
