CoachPro – +220% Signups
The Challenge
CoachPro, a personal development platform for coaches and consultants, had a compelling product but was struggling to convert traffic into users. Despite running paid campaigns and publishing blog content, signups were stagnant and bounce rates were high. Their messaging wasn’t landing, and their funnel lacked clarity.
Our Approach
We focused on simplifying the user journey and amplifying value at every touchpoint:
Repositioned messaging to emphasize outcomes (booked clients, better time management, etc.)
Redesigned landing pages with strong CTAs, testimonials, and simplified sign-up flows
Deployed targeted Google and Meta Ads focused on niche coaching verticals
Set up email sequences to re-engage visitors and reduce signup drop-off
Launched a referral program to turn users into growth drivers
The Results
In 30 days:
Signups increased by 220%
Bounce rate decreased by 38%
Cost per signup dropped by 49%
Referral traffic contributed to 27% of new signups
The Challenge
CoachPro, a personal development platform for coaches and consultants, had a compelling product but was struggling to convert traffic into users. Despite running paid campaigns and publishing blog content, signups were stagnant and bounce rates were high. Their messaging wasn’t landing, and their funnel lacked clarity.
Our Approach
We focused on simplifying the user journey and amplifying value at every touchpoint:
Repositioned messaging to emphasize outcomes (booked clients, better time management, etc.)
Redesigned landing pages with strong CTAs, testimonials, and simplified sign-up flows
Deployed targeted Google and Meta Ads focused on niche coaching verticals
Set up email sequences to re-engage visitors and reduce signup drop-off
Launched a referral program to turn users into growth drivers
The Results
In 30 days:
Signups increased by 220%
Bounce rate decreased by 38%
Cost per signup dropped by 49%
Referral traffic contributed to 27% of new signups
