EcomBoost – Scaling ROAS by 4x
The Challenge
EcomBoost, a rapidly growing D2C brand, was investing heavily in paid advertising on Meta and Google. However, despite a strong initial push, their campaigns hit a wall. The return on ad spend (ROAS) flatlined, and creative fatigue began to erode performance. Scaling profitably became an uphill battle, and the brand needed a fresh perspective to unlock growth.
Our Approach
We started with a full-spectrum audit of EcomBoost’s ad accounts, funnel, and customer journey. Our goal: rebuild the system for sustainable scale.
Here’s how we did it:
Segmented audiences based on real purchase behavior
New creative angles focused on product benefits and urgency
Tested landing pages for speed, clarity, and conversion rates
Optimized budgets daily for efficiency across channels
The Results
Within just 60 days of implementing the new strategy:
4x Increase in ROAS
38% Drop in Cost Per Acquisition (CPA)
52% Boost in Conversion Rates
Revenue scaled significantly—without cutting into profit margins
The Challenge
EcomBoost, a rapidly growing D2C brand, was investing heavily in paid advertising on Meta and Google. However, despite a strong initial push, their campaigns hit a wall. The return on ad spend (ROAS) flatlined, and creative fatigue began to erode performance. Scaling profitably became an uphill battle, and the brand needed a fresh perspective to unlock growth.
Our Approach
We started with a full-spectrum audit of EcomBoost’s ad accounts, funnel, and customer journey. Our goal: rebuild the system for sustainable scale.
Here’s how we did it:
Segmented audiences based on real purchase behavior
New creative angles focused on product benefits and urgency
Tested landing pages for speed, clarity, and conversion rates
Optimized budgets daily for efficiency across channels
The Results
Within just 60 days of implementing the new strategy:
4x Increase in ROAS
38% Drop in Cost Per Acquisition (CPA)
52% Boost in Conversion Rates
Revenue scaled significantly—without cutting into profit margins
