Packly – 35% Drop in CPA
The Challenge
Packly, a packaging design platform, was struggling with high customer acquisition costs. Despite steady traffic, their paid campaigns weren’t converting efficiently, and CPA was eating into profitability. The team needed to reduce waste and scale smarter.
Our Approach
We took a data-driven approach to tighten targeting and improve funnel efficiency:
Conducted a full audit of ad performance and audience segments
Refined targeting to focus on high-intent, niche customer profiles
Tested new creatives highlighting Packly’s ease of use and customization
Optimized landing pages for speed, clarity, and conversion
Implemented dayparting and bid adjustments for peak performance windows
The Results
Within 6 weeks:
Customer acquisition cost (CPA) dropped by 35%
Conversion rate increased by 28%
Return on ad spend (ROAS) improved by 22%
Packly scaled ad spend with improved profitability
The Challenge
Packly, a packaging design platform, was struggling with high customer acquisition costs. Despite steady traffic, their paid campaigns weren’t converting efficiently, and CPA was eating into profitability. The team needed to reduce waste and scale smarter.
Our Approach
We took a data-driven approach to tighten targeting and improve funnel efficiency:
Conducted a full audit of ad performance and audience segments
Refined targeting to focus on high-intent, niche customer profiles
Tested new creatives highlighting Packly’s ease of use and customization
Optimized landing pages for speed, clarity, and conversion
Implemented dayparting and bid adjustments for peak performance windows
The Results
Within 6 weeks:
Customer acquisition cost (CPA) dropped by 35%
Conversion rate increased by 28%
Return on ad spend (ROAS) improved by 22%
Packly scaled ad spend with improved profitability
