Viral Growth for BrewBuzz



The Challenge
BrewBuzz, a specialty cold brew brand, had a cult following locally but couldn’t break out on social media. Their posts were getting buried in the feed, influencer partnerships felt flat, and engagement was inconsistent. They needed a viral spark to grow beyond their bubble.
Our Approach
We crafted a social-first, story-driven content strategy designed to stop the scroll and spark shares:
Developed a viral content calendar blending humor, education, and behind-the-scenes moments
Launched a UGC (user-generated content) campaign tied to a branded hashtag challenge
Partnered with micro-influencers in wellness, lifestyle, and coffee culture
Used TikTok and Instagram Reels to test trends and boost the most engaging formats
Ran giveaways and community polls to drive interaction and loyalty
The Results
In 30 days:
Social followers grew by 6x
Video content reached 1.4M+ views organically
Engagement rate jumped by 312%
Website traffic from social increased by 480%, leading to a 28% lift in sales
The Challenge
BrewBuzz, a specialty cold brew brand, had a cult following locally but couldn’t break out on social media. Their posts were getting buried in the feed, influencer partnerships felt flat, and engagement was inconsistent. They needed a viral spark to grow beyond their bubble.
Our Approach
We crafted a social-first, story-driven content strategy designed to stop the scroll and spark shares:
Developed a viral content calendar blending humor, education, and behind-the-scenes moments
Launched a UGC (user-generated content) campaign tied to a branded hashtag challenge
Partnered with micro-influencers in wellness, lifestyle, and coffee culture
Used TikTok and Instagram Reels to test trends and boost the most engaging formats
Ran giveaways and community polls to drive interaction and loyalty
The Results
In 30 days:
Social followers grew by 6x
Video content reached 1.4M+ views organically
Engagement rate jumped by 312%
Website traffic from social increased by 480%, leading to a 28% lift in sales


