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Viral Growth for BrewBuzz

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The Challenge

BrewBuzz, a specialty cold brew brand, had a cult following locally but couldn’t break out on social media. Their posts were getting buried in the feed, influencer partnerships felt flat, and engagement was inconsistent. They needed a viral spark to grow beyond their bubble.


Our Approach

We crafted a social-first, story-driven content strategy designed to stop the scroll and spark shares:

  • Developed a viral content calendar blending humor, education, and behind-the-scenes moments

  • Launched a UGC (user-generated content) campaign tied to a branded hashtag challenge

  • Partnered with micro-influencers in wellness, lifestyle, and coffee culture

  • Used TikTok and Instagram Reels to test trends and boost the most engaging formats

  • Ran giveaways and community polls to drive interaction and loyalty


The Results

In 30 days:

  • Social followers grew by 6x

  • Video content reached 1.4M+ views organically

  • Engagement rate jumped by 312%

  • Website traffic from social increased by 480%, leading to a 28% lift in sales

The Challenge

BrewBuzz, a specialty cold brew brand, had a cult following locally but couldn’t break out on social media. Their posts were getting buried in the feed, influencer partnerships felt flat, and engagement was inconsistent. They needed a viral spark to grow beyond their bubble.


Our Approach

We crafted a social-first, story-driven content strategy designed to stop the scroll and spark shares:

  • Developed a viral content calendar blending humor, education, and behind-the-scenes moments

  • Launched a UGC (user-generated content) campaign tied to a branded hashtag challenge

  • Partnered with micro-influencers in wellness, lifestyle, and coffee culture

  • Used TikTok and Instagram Reels to test trends and boost the most engaging formats

  • Ran giveaways and community polls to drive interaction and loyalty


The Results

In 30 days:

  • Social followers grew by 6x

  • Video content reached 1.4M+ views organically

  • Engagement rate jumped by 312%

  • Website traffic from social increased by 480%, leading to a 28% lift in sales

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Conclusion

By combining culturally-relevant content with platform-native tactics, we helped BrewBuzz turn passive scrollers into active superfans.

“They helped us go from ‘just another coffee brand’ to a movement people wanted to be part of.”
— Founder, BrewBuzz