ZenWell – 3× Retargeting Sales
The Challenge
ZenWell, a wellness subscription box service, had strong initial traffic but low repeat purchase rates. Their retargeting ads were generic and underperforming, missing opportunities to re-engage visitors who showed interest but didn’t convert.
Our Approach
We designed a precision retargeting campaign to turn browsers into buyers:
Segmented audiences by behavior—cart abandoners, product viewers, past customers
Created dynamic ads tailored to each segment, emphasizing limited-time offers and social proof
Tested different formats, including carousel ads and video testimonials
Optimized ad frequency and timing to avoid fatigue while staying top of mind
Integrated retargeting with email follow-ups for multi-channel engagement
The Results
In 45 days:
Retargeting sales tripled (3× increase)
Return on ad spend (ROAS) from retargeting improved by 270%
Cost per conversion dropped by 33%
Repeat purchase rate increased by 24%
The Challenge
ZenWell, a wellness subscription box service, had strong initial traffic but low repeat purchase rates. Their retargeting ads were generic and underperforming, missing opportunities to re-engage visitors who showed interest but didn’t convert.
Our Approach
We designed a precision retargeting campaign to turn browsers into buyers:
Segmented audiences by behavior—cart abandoners, product viewers, past customers
Created dynamic ads tailored to each segment, emphasizing limited-time offers and social proof
Tested different formats, including carousel ads and video testimonials
Optimized ad frequency and timing to avoid fatigue while staying top of mind
Integrated retargeting with email follow-ups for multi-channel engagement
The Results
In 45 days:
Retargeting sales tripled (3× increase)
Return on ad spend (ROAS) from retargeting improved by 270%
Cost per conversion dropped by 33%
Repeat purchase rate increased by 24%
